The concept is based on the moment of handing over the delivery in the iconic paper bag. At the moment the courier appears at the door, he and the customer experience a moment of mutual closeness and friendship, which functions here as a visual metaphor for the joy of chasing away hunger with good food. The service of Wolt itself differs from its competitors more in the number of small details that bring the overall experience together. The biggest challenge for us was finding a way to set us apart. We chose a strategy of positive friendly emotions coupled with the fleeting but pleasant feeling experienced by anyone who has just had their food delivered. It's a passing, familiar moment that everyone knows, but just can't put into words - the Wolt moment.