Drawing from the visual vocabulary of Big Tech ads, we introduced the new flavor (Peanut Butter) of the beloved chocolate wafer snack Horalky as the latest must-have mobile device, not to be missed in the pocket of any young "urban" dweller. We took the opportunity to launch a new flavor of the legendary brand as an upgrade to a classic and explored the idea of presenting it similarly to a new iPhone. The visual cues turned out to be a lot of fun, but also highly functional in terms of engaging Generation Z." To mimic the smartphone ads, we went for unconventional camera angles and movements, including wide-angle close-ups of the product in extreme situations, and brought the casting and fitting closer to current trends.