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Freshlabels - Rodeo
Director
Online video
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Agency
Client
Freshlabels
Campaign
Rodeo
Director
Jaroslav Moravec
DOP
Filip Marek
KV Photo
Jakub Dohnálek
Realization
09/2018
Directed by Jara Moravec, the short branded film Rodeo serves as a unique promotional piece for Freshlabels, an online store specializing in clothing, shoes, and accessories. The film was strategically utilized as both an online and cinema advertisement to reach a broader audience. In the narrative, the central character, a young girl, embarks on an adventurous ride atop a bison.
As she journeys through different landscapes, she encounters a series of mysterious strangers, each contributing to her surreal experience. However, despite the variety of interactions, the story takes a reflective turn when she realizes that all of her experiences lead her back to where she began, highlighting themes of self-discovery and the cyclical nature of life's journeys. This imaginative storyline complements the brand's ethos of exploration and individuality, making the film both visually captivating and thematically resonant.