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Freshlabels - Rodeo

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Online video

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Freshlabels - Rodeo

Director

Online video

Agency

Client

Freshlabels

Campaign

Rodeo

Director

Jaroslav Moravec

DOP

Filip Marek

KV Photo

Jakub Dohnálek

Realization

09/2018

Directed by Jara Moravec, the short branded film Rodeo serves as a unique promotional piece for Freshlabels, an online store specializing in clothing, shoes, and accessories. The film was strategically utilized as both an online and cinema advertisement to reach a broader audience. In the narrative, the central character, a young girl, embarks on an adventurous ride atop a bison.

As she journeys through different landscapes, she encounters a series of mysterious strangers, each contributing to her surreal experience. However, despite the variety of interactions, the story takes a reflective turn when she realizes that all of her experiences lead her back to where she began, highlighting themes of self-discovery and the cyclical nature of life's journeys. This imaginative storyline complements the brand's ethos of exploration and individuality, making the film both visually captivating and thematically resonant.