A personal project of director Jakub Švejkar, who was not only in charge of directing, but also behind the concept and script of the spot. The BMW i8 Roadster 4 elements by Milan Kunc is a limited edition super sport car designed by the world-renowned Czech-German artist Milan Kunc in cooperation with the Prague gallery Cermak Eisenkraft. The project aims at an original way of pointing out topics associated with environmental protection and long-term sustainability. That was also why the revolutionary plug-in hybrid sports car BMW i8 Roadster was selected as an “art canvas”. The car was then auctioned and the profit was donated to a non-profit organisation The Ocean Cleanup which aims to rid our oceans of plastic.